How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
Gillette responds to the controversy around its woke new ad
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Gillette is woke now? When brands try to keep up with the times
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette is woke now? When brands try to keep up with the times
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The Best Men Can Be - Wikipedia
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion
Gillette - Gillette updated their profile picture.
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Does the Gillette ad mark a turning point in marketing masculinity?
The best an ad can be: no regrets for Gillette after controversial campaign
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette comes out with another woke AF ad - Preen.ph
